When Twitter first surfaced, I signed up like millions of others with no clue whatsoever as to why. I suppose it was because everywhere i turned and every website i visited, that little bird was staring at me. I tweeted for my first time and then waited....and waited....refreshed...and then waited some more. Hmmm, no followers to be had. But my tweet was so witty and funny?
Looking back now i realize that it's no different then going to a rock concert and yelling something out and hoping people would turn away from the show and be more interested in what i had to say...no offence Mick! So i simply flipped the bird to the bird and walked away satisfied that Twitter could do nothing for me.
Fast Forward a year later and now find myself overrun by Twitter-itus. As our company continues to grow, the choice of being 'Social Media' proactive has been decided for me much like CDs laid waste to Cassettes and the internet is laying waste to CDs. What's next, a Justin Bieber holograph in your livingroom? Yikes.
I enjoy Twitter like i enjoy hanging with a tween:
Talking about a lot of stuff i couldn't care less about, most of which is mispeled and written in acronyms (AFAIK).
OR
Feeling like I'm a part of some popularity contest (Follow me and I'll follow you back....Omg, yay!.....o.k. now what? Omg!)
BUT, every once in a while, that Tween will say something downright thoughtful, or helpful or just plain hilarious. As a matter of fact, the more i grow to understand Twitter and appreciate the benefits of it, the more tweens (ahum, still being used as a metaphor here) i become connected to. My network is slowly growing and is now becoming an invaluable source of information, advice and connections.
One thing's for sure, growing your network on Twitter can be hugely rewarding but it takes work and commitment. If you're unsure, befriend a Tween, you might be pleasantly surprised.
Is it Crucial? Me thinks yes if you want to stay in the game.
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